How do I write copy?

So, to recap, I write copy because I believe in the power of words. And I believe that:

  • Accuracy
  • Brevity
  • Clarity

Are the most important things in any writing.

When you hire me to write copy for you, I follow a five step process so you will always know what’s happening:

  1. Discovery
  2. Proposal
  3. Brief
  4. Research / drafts
  5. Sign off

1. Discovery

In the phase I make sure I understand what it is that you need.

2. Proposal

I’ll write a proposal detailing what I believe you have asked for. It will include timescales, cost and any assumptions about what you will be taking care of.

3. Brief

Then, between us, we will draw up a full brief for the work. The purpose being, to ensure we both know exactly what I’m going to be producing.

4. Research / drafts

Next, I will do the necessary research and write the initial draft(s). I expect there will be three drafts:

  1. First draft
  2. Second draft (after feedback from the first)
  3. Final draft

5. Sign off

You are happy with what I’ve produced and so the words go live, get printed etc. (depending on the medium).

Now you know why, how and what I write. So, the next step is to get in touch. Use the form below to tell me what you need.

Give me an idea of the project you need copy for.
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