Stop Chasing Algorithms, Start Telling Stories

Many bloggers today are fixated on the wrong things.

They're chasing algorithms, keyword density, and SEO tricks. Writing for robots instead of humans.

But here's what the old-timers knew: readers want stories, not statistics.

Let me tell you a quick story about a writer called Sarah.

...Sarah sat at her desk, grinding out another article about "best protein powders for muscle gain."

She knew the drill. Stuff in "protein powder" every other sentence. Sprinkle "muscle gain" throughout. Make Google happy.

The words felt dead on the page. But that's what paid the bills.

Then her phone buzzed. A message from her friend Tom: "Just read your piece about your grandfather's watch repair shop. Brought tears to my eyes."

She'd written that on her personal blog. No SEO. No keywords. Just the story of watching her grandfather's weathered hands bring old timepieces back to life.

The piece had 100 views. Her protein powder articles got thousands.

But those thousands scrolled past in seconds. The hundred stayed to read every word.

Sarah looked at her protein powder draft. Deleted it.

Started writing about the old man who came to her gym. How he'd been a weightlifter in the 60s. How he taught young guys proper form, passing down wisdom like her grandfather with his watches.

The story flowed. The keywords found their natural place.

Two weeks later, it was her most shared article ever...

Traditional blogging was simple. You wrote what you thought. Raw. Unfiltered.
Like talking to a friend in a pub.

Take Seth Godin. His posts average 200 words. No fancy formatting. No keyword stuffing. Just pure, distilled thinking.

The format is irrelevant. What matters is having something worth saying.

Look at the most successful blogs from the early 2000s. They weren't optimised for search engines. They were optimised for humans. Personal. Authentic. Sometimes messy.

That's why they worked.

Modern bloggers obsess over headlines and hooks. But readers stay for substance.
They want your perspective, not your perfectly crafted meta description.

The old way still works because human nature hasn't changed. We're still drawn to authentic voices telling authentic stories.

So stop worrying about algorithms. Start writing like a human again.

It worked then. It works now.

Simple as that.