The Platform Is Not The Problem
The content is the thing, not the platform.
At work I often find clients who spent three months learning every feature of new project management software.
They will create elaborate workflows, custom fields, and automation rules.
By the time they finish configuring it, everyone else have completed several major projects using basic tools: whiteboards, post-its, and Excel.
The software wasn't the problem. The managers with an obsession with mastering it was.
I see the same thing happening with blogging platforms today. And have fallen into the same problem.
People spend weeks agonising over whether to use WordPress, Medium, Substack, or Ghost. They dive deep into themes, plugins, and formatting options.
Meanwhile, their ideas sit unused. Their stories remain untold.
I remember talking to a junior web developer who hadn't published anything in six months on his own website. He was "waiting until he figured out Ghost's API integration."
I asked him what he wanted to write about.
His eyes lit up as he described his idea for a series on getting back to basics with developing e-commerce themes.
"Write it in Google Docs," I said. "Right now."
He looked confused. "But what about the platform?"
"The platform doesn't matter. The story matters."
He wrote three posts that afternoon.
A platform is just a container. A way to hold your ideas. Like a glass holds water.
The water is what matters. Not the glass.
Pick a glass. Any glass. Fill it with water.
I’ve needed to remind myself about this, lately.
People are thirsty for good ideas.
They don't care what you serve them in.
