Why a Rewrite is a Good Idea

I reckon I will have visitors looking for some content I previously posted. 

Fear not it’s coming. 

But I’m also taking the opportunity to do a rewrite here and there. Here’s why…

Back in the day, advertising legend Bill Bernbach had a rule:
“The magic is in the last 10%.”

Most people think the first draft is the work. 
It isn’t.

The first draft is the starting point. The clay on the wheel.

You write something down. It feels good. It makes sense. But then you look again. And you realise—it’s not quite there.

Maybe it’s too long. Or it’s too soft. It could be missing the punchline.

So you rewrite.

Now it’s sharper.
More to the point.
More impact, less fluff.

That’s what good writing is. It’s chiseling away at the stone until the shape emerges.

Nobody gets it right the first time.

Not Hemingway.
Not Orwell.
Not Shakespeare.

Good writing isn’t writing.
It’s rewriting.

And that’s why a rewrite is often a good idea. 

So check back soon. The old content will back as new content.